Move Better,
Feel Better,
& Perform

Specializing in movement, Concept of Movement is a Barrie, Ontario Physiotherapy and Performance Wellness centre offering physiotherapy, massage therapy, athletic therapy, movement training, PEMF, and acupuncture.





Want to make a difference in your ability to live an active, healthy lifestyle?

Physiotherapy uses a wide range of assessment and treatment techniques for problems in joints, nerves, muscles, bones, cartilage, tendons and ligaments.

You’ll work one on one with a physiotherapist who will find the underlying cause of your symptoms and then proceed with the most effective treatment techniques.

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massage therapy


Massage Therapy improves muscle function through the manipulation of soft tissue and joints of the body for therapeutic purposes to promote healing of injuries, preventative care, maintenance, and relaxation.

Athletes generally have a healthy lifestyle and healthy tissue, however, injury can still occur. Having regular massage therapy during your training will help to flush any metabolic waste by increasing circulation. Treatment will also prevent restrictions from forming that can cause a decreased range of motion and optimal strength.

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Many people assume that anyone participating in physiotherapy treatments is recovering from recent surgery. However, that is not always the case. Physiotherapy provides a multitude of benefits for anyone wishing to restore their strength, endurance, flexibility, or stability. In fact, physiotherapy is used as a treatment for any pain, injury, or ailment someone may be facing. Movement therapy is a great way to restore function and live a pain-free life.

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Whether you work in an office, play on a team or are just a weekend warrior, we are all susceptible to injuries. Barrie Athletic Therapists treat a wide range of patients, from kids with concussions to seniors recovering from hip replacement surgery. The treatment varies but the objective does not: an Athletic Therapist’s goal is to help clients return to their usual activities. Athletic Therapy will assist you in quickly returning to work or play based on your individual needs.

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Pulsed Electromagnetic Field Therapy (PEMF) is a non-invasive, painless treatment for various injuries, bone-related conditions and pains. It helps the body to restore normal potentials at an accelerated rate, thus aiding the healing of most wounds, regenerating tissue and reducing swelling faster.

PEMF therapy is one of those things you have to experiment with yourself to see if you notice improvements. A one-off treatment may not do much, but a full course might surprise you. With scientific backing and minimal side effects, it’s worth a chat with your physiotherapist about PEMF therapy.

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Lymphedema & Chronic Edema Barrie, ON


Acupuncture is an ancient, safe and effective alternative to medication and, in some cases, surgery. It stimulates the release of endorphins – the body’s natural pain-relieving neurohormones – through the insertion of needles into specific anatomical points (acupuncture points) to encourage natural healing.

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We Treat Your Injury & Teach You How to Manage Your Pain

Locate your pain on the body diagram and click to learn how we can help you get relief. We not only treat your initial injury but help prevent future injuries by educating and teaching how to move better. Good Movement translates into the ability to generate power and strength with maximal energy and efficiency, resulting in a strong body and long active lifestyle.

Our Services
Get You Moving

All 1-on-1 sessions, we treat using a wide range of services to relieve your pain from sports injuries to chronic conditions. Our experienced physiotherapists, massage therapists and strength coaches can help you retrain your movement patterns and correct faulty ones, building the foundation for safe and effective performance.

What Our
Patients Say

I was referred here by my family doctor after ripping my shoulder into a million pieces. I cannot thank Natalie, Laura and the rest of these awesome humans for their professionalism and high standard of care on my road to recovery. Customer for life!! P.S. Do the acupuncture-thing! It only sucks for a moment!!

- AGT (google review)

Tom Swales is not just a damn good physio – he is a student of the human body and of wellness in general.

- Andrew Z. (google review)

Really knowledgeable and friendly staff. I highly recommend them. Great experience with physio and massage!

- Ashley H. (google review)

Very professional and clean. Super friendly staff. I have actually recommended a few people there as well who all seemed to very happy with the service.

- Ashley S. (google review)

I had constant, chronic back pain for 4 1/2 years and was spending a lot of money on my back seeing a chiropractor, laser therapy, an osteopath and massage therapy on a regular basis. Diagnosis was from sciatica to Degenerative Disc Disease which would end with me in a wheelchair. My condition was getting worse when I learned about Tom Swales who very persistently worked with me until now I am seeing him every 4 weeks! Tom knows his stuff and if he doesn’t, he keeps working until he finds the answer.

- Ann C. (google review)

The entire staff was professional, friendly and diligent on getting me back to my best with a tailored treatment plan. Not only did they get me back to pain free function, they got to the root cause of my symptoms.

- Alison H. (google review)

I don’t like physiotherapists but Tom Swales and his team are awesome and have changed my mind!

- Dee D. (google review)

I have been a client of Concept Of Movement from their opening day and have never been disappointed. If I continue doing the stretches I have been told I feel amazing:)

- Dino M. (google review)

  • 20Sep

    How to Improve Your Balance By Increasing Your Core Strength

    The relationship between core strength and balance is something that has been widely discussed within the physiotherapy field for several…

    Read more
  • 10Sep

    Treat Your Back and Neck Pain with Our Advanced PT Methods

    Did you know that studies say approximately 90% of people will be plagued by back or neck pain at some…

    Read more
  • Stay Active

    The Top 5 Ways Proper Posture can Help Alleviate Back Pain

    Everyone has heard the importance of sitting or standing up straight. However, maintaining proper posture at all hours of the…

    Read more


Events at Concept of Movement

Join in on the fun at Concept of Movement and learn how the benefits of movement can
keep you in motion towards a stronger and more active life.


PEMF Chronic Pain Session

Can Chronic Pain Shorten Your Life Span?

Chronic pain is often defined as any pain lasting more than 12 weeks. Whereas acute pain is a normal sensation that alerts us to possible injury, chronic pain is very different. Chronic pain persists—often for months or even longer.

Chronic pain may arise from an initial injury, such as a back sprain, or there may be an ongoing cause, such as illness. However, there may also be no clear cause. Other health problems, such as fatigue, sleep disturbance, decreased appetite, and mood changes, often accompany chronic pain. Chronic pain may limit a person’s movements, which can reduce flexibility, strength, and stamina. This difficulty in carrying out important and enjoyable activities can lead to disability and despair.

At Concept of Movement, PEMF therapy uses bursts of low-level electromagnetic energy to heal damaged tissues and bone, to relieve injury-related pain, and even to stimulate organs. PEMF is Effective, painless and a non-invasive way to approach old injuries, chronic pain, fractures, soft tissue injuries and degenerative chronic pain conditions.

Tom Swales of Concept of Movement will show and demonstrate this exciting new technology for treating pain and improving wellness.

Everyone in attendance will receive a voucher for 2 free PEMF 1/2 hour Sessions at Concept of Movement.

Come learn about the life-changing benefits of Pulsed Electromagnetic Field or PEMF Therapy. 

Saturday, 10:00am - 11:00am


Advanced Movement Therapist – Level 1

November 16 – 17, 2019 

  • Do you know that being able to effectively use MOVEMENT & EXERCISE are key clinical skills?
  • Do you want to integrate this with an understanding of pain science and how this profoundly affects the performance of movement and exercise?
  • Are you a therapist who wants to build your confidence or gain new skills in this area?

Join us for 2 days that will provide easy to apply science and innovative tools to understand and treat the human athlete

Evidence continues to support the important value of sound exercise prescription for optimal physical and mental health and wellness. Exercise has been a cornerstone of physical rehabilitation for over 100 years, but current trends in education and training have forced a move away from the foundations of therapeutic exercise for many health care providers.

This workshop is aimed squarely at this knowledge gap with a blend of theory and hands-on experiential learning for professionals and coaches at an intermediate level. Participants will learn from a respected physical therapist, strength and conditioning coach who practices what he preaches. Tom Swales has integrated knowledge across fields of human movement, strength and performance to create a user-friendly framework for assessment and prescription of exercise for all types of physical mobility impairment.

Small group work supported by cases ensure practical application of new knowledge. Participants are encouraged to wear active clothing for full immersion in the learning experience.

Facilitator: Tom Swales MPT, ATC, FCAMPT, CSCS, CAFCI, RKC, MCT

Registration opens September 1st, 2019. Spaces are limited. Inquire today to hold your spot.



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I’m very impressed with the combination of professionalism, empathy and multiple vectors of treatment. Not only is the goal to restore/heal whatever issue you have, it is also to educate you on how to not become injured again, if possible. Having said that, you will be treated as a human being with an injury, not as an injury to a human being. As an aside, the facility is immaculate, easy to find and parking is ample. Cannot recommend more highly.”

S. K. (Google Review)

Start Your Recovery Today!

We book up fast! So we recommend getting in touch with us as soon as possible to secure a date and time that works well for you!

Monday: 7 am – 8 pm
Tuesday: 7 am – 8 pm
Wednesday: 7 am – 8 pm
Thursday: 7 am – 8 pm
Friday: 7 am – 5 pm
Saturday: By Appointment Only